Head of Content
12 posts
Keyword clustering tools group search terms by similarity. Jobs to be Done groups readers by the outcome they're actually trying to achieve — and those two things frequently point at completely diffe…
An internal link audit finds the pages on your blog that nothing links to, the links that point nowhere, and the pages that need three more clicks than they should to reach. If you're publishing with…
Paid ads are rented traffic — the moment you stop paying, the clicks stop coming. Blog content is an owned asset that keeps working nights and weekends, compounding traffic and sales long after you h…
A CTA placement framework works when you treat button position as a repeatable template rather than a design decision you re litigate on every post. For SaaS blogs running on autopilot — where conten…
Content decay is the slow, gradual decline in organic traffic and rankings for a specific post — not a sudden drop you'd notice in a weekly dashboard glance. Catching it early means watching the metr…
You don't need a £129/month Ahrefs subscription to find out what content is winning traffic that should be yours. Google Search Console, a handful of smart search operators, and two or three free too…
Schema markup won't force ChatGPT or Perplexity to cite your blog — no one can promise that, including Google. What it does is remove the ambiguity that stops an AI system from confidently attributin…
AI drafted content structurally fails E E A T because it has no first hand experience to draw on — and Google, ChatGPT, and Perplexity all now check for that before they'll cite you. The fix isn't to…
A brand voice style sheet is a fill in the blank document that tells any AI tool exactly what to write, what never to write, and how to tell the difference — using observable rules instead of vague a…
A rigorous content audit doesn't require a spreadsheet with 40 columns or a week of your calendar. If you're a founder with 15 80 blog posts and no analyst on staff, you can find your three or four h…
If Google and AI crawlers can't crawl and index your blog's pages, nothing else in your SEO strategy matters — not the content quality, not the keyword research, not the publishing cadence. Before yo…
No — Google doesn't penalise content just because it was written with AI. What it does penalise is thin, unoriginal content that misses search intent, published at scale, regardless of whether a huma…
